Tried and Tested Methods to Increase Your Instagram Followers in 2023

If you want to get more traffic and scale your brand, Instagram is the place to be. It’s not just a social media site but a marketing tool with a huge reach. In January 2023, Statista ranked Instagram as the 4th most popular social media site by the number of active users.

But the question on everyone’s mind is how to increase your followers, likes, and views on Instagram. Well, we have the answers you’re looking for. Check them out below!

Purchase Followers, Likes, and Views From a Reputable Company

Without a doubt, the best way to increase followers on Instagram is to buy packages of real Instagram followers from a reputable service. (Avoid cheap, fake followers sold by scammy sites, which won’t stick in your account and could damage it.)

Increasing your followers with any other method is incredibly time-consuming.  A trustworthy, helping hand that boosts your numbers can go a long way to driving more traffic to your page and encouraging people to revisit it without more effort on your part.

Sounds obvious, right? Well, here’s the secret. You won’t just be getting the followers that you pay for. You’ll get a lot more of them. Instagram looks at account popularity when deciding which videos should be shown to a large audience, and your purchased followers make you look a whole lot more popular. That means a huge new audience will see your content and have the opportunity to follow you.

However, increasing your followers without parting with your pennies is possible. This article looks at three tried and tested methods to raise your numbers in 2023.

Optimize Your Profile

Is your profile the same as it was a few years ago? Does it look appealing or a bit dated and sad? Before you concentrate on increasing your following, focus on your picture. Does it look like a professional photo you’re proud of, or is it a picture of your dog from four years ago?

Your profile is the first thing people look at when they visit your page. It needs to engage your audience and look the part if you want to increase traffic.

At the very least, your picture needs to be relevant. In the same vein, you should think about the content of your slogan, tagline, and whether or not you need to include a branded hashtag. This is also an excellent opportunity to consider whether to include a bio link and think about where it’s sending potential customers. These simple tweaks will make a massive difference to the visibility of your brand and the image you present and will make people feel more comfortable following you.

Use a Professional Profile Picture

Ensure your profile picture reflects the image you are promoting. A company logo is an ideal choice for a business, a professional photo is great for individuals. Ensure it is the right size and that any text is visible for users accessing your account on a smartphone.

Make Sure Your Bio Link Is Working

Your bio link is the most critical part of your profile page. It is how potential customers can find your website and is vital for growth outside of Instagram.

Keep Your Username Simple

It’s a good idea to ensure your account has a memorable name that’s not too long. Businesses should stick to their company name or a shortened version; individuals should choose a catchy handle that reflects the tone and subject of their content.

Get Into the Habit of Posting Quality Content Regularly

Consistency is key with Instagram. Carve out time every day or every other day to promote your brand with relevant, high-quality content. There is no hard and fast rule about how often you should post, but research indicates that frequent posting is much more likely to increase your brand’s appeal and momentum. If you are worried that you will not be available to post or you’re likely to forget, free tools are available to schedule posts in advance.

Promote Your Profile

Don’t be frightened of promoting your Instagram page wherever and whenever you can. This is not a time to hide from the limelight. You have to put yourself out there to attract followers and engage interest. There are plenty of ways to do this, but here are a few suggestions to get you started:

Share Content From Your Instagram Page to Other Social Media Channels

If you are running a promotion on Instagram, it makes sense to share it on your other channels simultaneously. Facebook, LinkedIn, and TikTok are all platforms on which you can showcase your brand or advertise upcoming lives. That should bring new followers to your IG account.

Include Your Social Media Icons on Posts and Emails

Let people know where they can find you by including your social media icons in emails or blog posts. Not only will this drive more traffic to your other pages, but it will also establish connections with new followers and potential customers.

Show your followers you care about them by resharing their posts relevant to your brand, or showcase an Instagram feed on a product page. Supporting other influencers can let you get your content or product(s) in front of a wider audience and gain more followers.

These tips are only the tip of the iceberg! Hopefully, they will help you to get started on increasing your Instagram following.